WHAT IS SEO

SEO is ..

Short for Search Engine Optimization (SEO), the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

SEO - ADSENSE

How To Make Money Fast Using Adsense

May 1st, 2009

I’ve been making money from Adsense for the past 3 years and have hit both the highs and lows before.

I’ve reach $100 per day before (using tedious greyhat methods) and have hit a low $5 per day (When Google changes algorithm).

Yeah, I almost gave up Adsense at one point.

Today, I’m back to just $600+ per month and after playing with black, grey and white hats, I came to some conclusions. I want to play a fair game with Google now and so I’m building my Adsense earnings properly with time-tested techniques.

Trust me, I’ll reach my $1000 per month by June and $2000 per month by end of this year.

Here’s what I discovered and if you should follow my advice, you should have no problems reaching a good $10 per day (which I think that’s a basic target that I read from most people in this forum):

Content is king - Heed this advice, friends. Content IS king. Google loves content and if your website keeps giving content they gotta love you.

Big website wins - When I say big website, I mean at least 100 pages of content. It should be built slowly from 10-20 pages, adding 1-2 new pages every week. I have a website that boasts a good 300+ pages of content and that is earning me $4-$5 per day.

Don’t be afraid of PLR - I use both original and PLR content for all my websites. There is not specific ratio between original and PLR content. I have one site with 100+ pages where 80+ pages are PLR and only 20+ pages are original and that site is still earning me a good $5-$8 per day. The key here is to make sure that all the content related to each other. It short, make it themed.

Put Adsense blocks at the upper fold - This shouldn’t be new to you. You ought to have a 728 x 90 block near the top, a 336 x 280 in the content and a 120 x 600 side block for EVERY page. That covers pretty much a lot.

Blend your adsense to the webpage - Nothing new here. You should understand this.

All your Adsense links should be blue - People are used to clicking on the blue link so don’t change them unless you have personally tested to show that other color works for you.

Participate in Ad Revenue sharing forums - This is mostly forgotten. Digital point is one of them. There are many other forums that allow ad revenue sharing. I had days where I receive ‘unknown’ $3 or $5 click out of nowhere. My guess is that it is from the ad revenue sharing forums like Digitial point. Don’t miss this.

Ignore the high paying keywords - Trust me, they will NEVER work. Stop aiming for those $20 per click keywords. People selling and offering these keyword lists are worthless. Why? Just run a competition check and you will see 20,000,000 competing sites for that keyword. Are you going to try that?

Volume counts - Don’t worry with lower paying keywords. You can slowly build it up. Volume counts in the end. You can get paid a measly $0.10 per click but if that is a well search keyword, you can get 10-20 clicks of $0.10 each, which still represents a good $2 for that keyword.

Never stop the SEO game - SEO is crucial if you want to win the Adsense game. So, always do these everyday: Find good keywords (ie. high search, low competition), write and submit articles, build backlinks legally and naturally, etc. Do it everyday, and you will see the fruits.

Lastly, remember that Adsense is just another monetization tool for all of us. For me I love to monetize via Adsense because I only care about CTR. I don’t have to be concerned with salesletter conversion, landing page CTR, etc. My visitors just click and I make money, easiest money ever.

Search Engine Optimization Methods

2004-01-11 - Search engine optimization methods and Internet marketing strategies may include, but are not limited to;

1. Restructuring of Your HTML, XHTML, CSS, JavaScript, etc.
   This could mean a complete rebuild of your sites architecture. Coding is optimized by stripping away deprecated html tags. All presentation attributes are built into a css declaration, or an external .css file. JavaScript functions may also be placed into external files to minimize the amount of code behind your pages. File naming conventions may be addressed, and image, file and directory names may be changed.
2. Restructuring of Your Existing Visible Content - Web Copywriting
   This could mean a complete rewrite of your existing content using web copywriting strategies. Many traditional copywriters are not familiar with writing for the web. If your website content was extracted from your traditional print media (brochures, product specification sheets or line cards), it may not be written properly for the web.
3. Refinement of Existing Visible Content - More Definitive Pages
   Sometimes single pages are packed with great information about all of the products and services that you may offer. So much so, that the page now becomes somewhat diluted. It is very difficult to target specific keyword sets if the page is full of other keyword sets. You will need to break that content up into additional, more refined pages, see next item...
4. Development of Additional Content Rich Pages - No Doorway Pages
   If your website was designed properly from conception, then every page of your site should be content rich. If not, then expect to make changes. These changes may consist of a complete restructure of content.

   Instead of having one long page discussing in general a group of products or services, you may now end up with four individual pages discussing each product or service definitively. The basic concept is that you have now developed a group of content rich pages that are an integral part of the website adding to the overall relevancy and theme structure of the site.

   For example, instead of a six (06) page website, you end up with a twenty (20) page website. When the website was six (06) pages, those pages were packed with information and more generalized, not targeted.

   Now that the website has twenty (20) pages, we still have the same amount of information, but, we've taken those six (06) information packed pages that were not targeted or focused, and have refined them to be more specific for each product or service we are offering. We have also strategically linked those pages together to form a logical navigation structure for the user, and for the spidering robots.

5. PPC and/or CPC Bid Management Programs - Short and Long Term
   Pay per click and/or cost per click programs are a quick and effective way to drive targeted traffic to your website. They can also be a long term strategy if your budget permits this type of expenditure, and you realize an ROI or return on your investment. Listing of Pay Per Click Search Engines.
6. Development of an Effective Link Strategy Campaign
   This requires extensive research and only those website properties that are relative to your website content should be part of the campaign. Anything else and you are wasting your time. Irrelevant links may have a negative effect on your link building campaign! There may be exceptions to the rule.

About SEO Q & A

The Basics of SEO - Some FAQs

Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics, and make them a little more comfortable with the whole domain.

Q: Why are Search Engines Important To Me?

A: 85% of all website traffic is driven by search engines. The only online activity more popular than search is email. 79.2% of US users don't go to page 2 of search results. 42% of users click on the no.1 result. For the under-40 age-group, the Internet will become the most used media in the next 2-3 years.

Q: How Do Search Engines Decide on Their Rankings?

A: IMPORTANT: You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines. Search engines identify relevant content for their search results by sending out 'spiders' or 'robots' which 'crawl' (analyze) your site and 'index' (record) its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engine's search results.

Q: Can't I Just Pay for a High Ranking?

A: No. The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. Relevant results makes for a good search engine; irrelevant results makes for a short-lived search engine.

Most search engines these days return two types of results whenever you click Search:

Natural/Organic - The 'real' search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.

Paid - Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled "Sponsored Links", and normally take up a smaller portion of the window.